Impact arisewhere visionmeetsexecution.
Strategic & Operational Advisory
for Executives
Mission
A question, a method
At the start of my career as a Managing Director, whilst I was leading my first turnaround, the results were starting to show after eight particularly intense months.
A colleague, also a Managing Director in another country, then asked me a simple question: “How do you do it?”
My answer was instinctive: “We work hard.”
His was decisive: “We all work hard. But you, you get the results on top.”
That moment marked a turning point.
It led me to analyse what really made the difference in my approach and to formalise a method, which I have since tested and refined in a variety of contexts.
It is this method that I now apply through IMPACT by CD: transforming strategic ambition into tangible results by combining alignment, disciplined execution and the reduction of frictions.
Strategic advisor and operational partner
I engage both as a strategic advisor and as a hands-on partner, working closely with teams to secure pathways and ensure that transformations are deeply embedded in execution.
I support companies, CEOs, management teams and Private Equity funds at decisive moments: turnarounds, operational model transformations, M&A, carve-outs and leadership transitions, with a clear objective: to accelerate value creation and deliver measurable results.
Services
Four support solutions
Impact to Transform & Turnaround
Because nothing is more constant than change, I support CEOs and their executive teams at the most critical junctures of their journey: strategic transformations and turnarounds.
Impact to Execute
Because a vision without execution is just an illusion, I support leaders in its practical implementation.
Impact to Grow
Because international expansion requires more than simply replicating a business model, I support companies in structuring and executing their expansion strategy in each new market.
About
Cécile Drouilly
My career spans more than 25 years of experience, including 10 years as Managing Director, within leading multinational companies such as Reckitt, Coty, Nuxe and Boots, overseeing international operations with a turnover of up to $2 billion.
I have developed expertise across multiple sectors – FMCG, Consumer Health, Beauty & Luxury – covering more than 30 categories, from Personal Care to Home Care, from Beauty to Dermocosmetics, across various distribution channels: mass market, pharmacy, perfumery and e-commerce.
I thus combine in-depth market knowledge, rigorous operational management, a strong financial focus and the ability to lead complex transformations.
FMCG, Consumer Health, Beauty & Luxury
25 years of experience, including 10 years as Managing Director
covered
3 continents
30 categories
Up to $2 billion turnover
Throughout my career, I have managed high-stakes situations - turnarounds, growth acceleration, organisational transformation – in multi-country and highly competitive environments, delivering double-digit growth, returns to profitability, sustainable margin improvements and helping several brands achieve category leadership.
My international exposure - having visited nearly 70 countries, covered more than 40 markets, and lived across three continents in five countries, culminating in my discovery of the ‘seven new wonders of the world’ - has enabled me to develop a nuanced understanding of cultural dynamics and business environments.
I speak fluent French, English, Italian and Spanish, enabling me to communicate directly with my counterparts, in close contact with local realities, without filter or approximation.
My career
Contact
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